Help wanted (from YOU, reader): IT Strategy Document
Posted by Doug Williams on December 1st, 2005
This post is more a question, and any insight would be helpful.
There are several articles on here about marketing strategy. Indeed, marketing strategies begin with quantifiable goals and with actionable plans. However, something that we are working on at my credit union is an IT Strategy.
I’d like to know how much planning goes into developing the IT strategy document:
- What are the quantifiable goals? Efficiency? Customer service?
- What are typical strategies?
- What are typical tactics used to execute the strategy?
- What is the structure of the document?
- Is it necessary for an IT professional to write this document or could a “lay” person write it?
Essentially, I don’t want a credit union to take on a technology upgrade without a plan in place. I think it would be beneficial to discuss how to actually make that plan … particularly for those without a significant technical background.
Doug Williams is Director of Marketing and Business Development for the Lower East Side People’s Federal Credit Union.
Doug,
Candidly, I believe the look and content of your present site is far above the average CU. Especially the “Press” section! (great stuff about Hillary Clinton and your CU)
I am reading a book right now by a guy who seems well connected to the Internet and Credit Unions. Glen Urban, past Dean of the MIT Sloan School of Management, just released Don’t Just Relate, Advocate! I’ve had occasion to email him on several subjects and he is quite responsive.
My daughter and son-in-law lived across from Columbia University for several years. Quite frankly, I really miss those trips to your community. Thanks again for the post.
Thanks, Roger. I’ll pick up Mr. Urban’s book.
If it helps anyone else who may be looking for it, the ISBN is 0131913611.
Hopefully you can make it back to NY at some point. UWS /Columbia/Morningside is definitely a great area.
Thanks again and regards.