I just noticed an article about Bill Strickland on Signal vs. Noise. The following quote got my attention:

“At the end of the lecture, students are lined up wanting to work for me,” Strickland says. “It’s startling. I have students coming up with tears in their eyes, saying, ‘You are doing what I want to do with my life.’ I say, ‘I thought you were in business school because you wanted to run Xerox.’ And they say, ‘We’re here because we wanted to find an opportunity where life could make some sense. You make sense.’ Then I tell them, ‘We’re going to take all this genius, all your enthusiasm, and see the world as a set of possibilities. This is a new game, and I’m one of the guys who’s right in the middle of it. Welcome to the conversation.’”

This ties into something that Dan Mica said at the beginning of the general session. He pointed out that most business “gurus” agree that people are being drawn to businesses and groups that believe in something other than “just the buck.” Does anybody know that CUs are about more than “just the buck?” Are credit unions connecting philosophically with anyone? If not, how do we change that?