Guess who's buying ShareBuilder
Posted by Trey Reeme on November 7th, 2007
I’ll give you a hint: orange.
That’s right, via CU Times, ING Direct is set to purchase ShareBuilder, a website where customers can invest any amount (with no minimums) in any of over 6,000 stocks and exchange traded funds. It allows purchase of partial-shares – really cool if you want a slice of Google stock right now.
Oh, BTW, more than 100 CUs use ShareBuilder according to the CU Times article.
I’ve been watching Sharebuilder for quite a while. They have a number of CU partners so when they paired up with Wal-Mart Financial…well, interesting! By the way, one of Sharebuilder’s tactics involves “marketing to women”. They get it…and so does ING.
Anecdote: Weber Marketing Group did the original branding work for these guys…all the way back when they used to call themselves “NetStock Direct.”
Interesting!
I’ve had a Sharebuilder account for years – more to “learn” than anything else… and set one up for my little brother a couple years ago so he could learn to trade stocks too…
I think this is a good fit for ING’s brand… Interesting for the CUs who have been offering this product to their membership.
R.E.M. comes to mind. “It’s the end of the world as we know it…....and I feel fine…”
Bring it!
Banking is so ripe for revolution! The more things shake up the more we have to wake up.