Instead of being the mouth, be the mouthpiece.
Posted by Trey Reeme on April 27th, 2007
Idea from CUES Nexus session:
- Go to local high school business class.
- Donate a couple hundred bucks for audio equipment/webcam.
- Ask them to produce vlog or podcast.
- Simply sponsor the show and provide feedback when they have questions.
If you want to get into social media as a credit union, you don’t have to produce the content in-house. See FORUM’s User Generated Content (UGC) campaign or Vancity’s sponsorship of Change Everything for what’s working from two of my favorite CUs.
Full Disclosure: Of course I love FORUM. We sorta live in the same building. :)
Interesting. You get around so many issues when your own CU isn’t the focus of the content. When I first called our Privacy Office about ChangeEverything.ca, they kind of lost their lunch, but once we sat down and I described it in detail, they honestly couldn’t think of a single real issue the site provoked.
There you go…that’s the idea that was generated that really struck a chord with me. I’ve already pushed it around my office and I think it’s gonna fly. Any good ideas you have on my setting this up would be greatly appreciated (ie free podcasting sites/software, etc.). We’ve already had a bit of good brainstorming around this idea also. I’ll keep you posted on our progress as it unfolds.
I love this idea as well. We are working with a couple of Canadian credit unions right now on youth initiatives and there is definitely interest and definitely fear around the idea of blogging and especially podcasting. I am going to point them to this post. We’ll see where it goes.
I love the title of this post. So little text, but so much said.
So – how did Forum get their user generated content.. just set up capture stations at their branches to “share your thoughts about Forum”?
I suppose that would be the best way to get a diverse cross-section of your membership (since not ALL are technically inclined!)
I’m digging it!
-V
Ah-ha! Ran into FORUM’s Kim P. here at CU Marketing Management conference… She mentioned that the user generated content was generated as part of a testimonial TV campaign…
I thought you guys were already taking member submitted audio/video! :)
I’m sure – with you guys – that something like that is in the works!
Thank you, thank you, thank you! If we avoid replicating the horror of PowerPoint in the blogging world, we will strike a great blow for sanity and humanity. Just because something exists does not mean it needs to be used. Just because we CAN blog doesn’t mean we should blog. Having something to say is MUCH more important than the mere act of saying it. Social media is (are) a great tool; let’s use it wisely and well.