I just returned from BarCampBank B.C. 2008. It was the first such event I had ever attended. I was only there for the first half of Day One, but I can say without hesitation that it was simply an amazing event.
There were no speakers, no presentations, no agenda. It was 60 or so financial professionals — from two countries, banks and credit unions, and included folks from all positions (CEOs, IT, marketing, etc.).
It was, quite simply, professionals learning from each other — a free exchange of ideas. They simply got together and figured out what they wanted to talk about. As Mark McSpadden noted, it took about 45 minutes to set an agenda, vs. the 3-4 months it normally takes to plan an event.
Each topic is addressed in an open, round-table setting. Everyone is welcome to speak, and no one is considered a “leader.” The beauty is that it entirely eliminates those boring, one-sided presentations where the inescapable conclusion is to “buy more stuff” from the presenter.
Everyone knows the interesting part of a presentation is the questions and conversation afterwards. So BarCampBanks just get rid of the presentation part altogether. Brilliant.
If you haven’t been to one, you should go. These events will only grow in their popularity, if for no other reason than that people get to talk about- and learn about things that are really relevant to them.
That said, here are four ideas that might improve both participation in the events, as well as the overall experience for attendees.
1. TOPIC SELECTION
Part of the charm of the BarCampBanks seems to be the spontaneity of the agenda. The topics were basically set on a first-come, first-serve basis about 5 minutes prior to the first session.
But this created some problems. Some topics were redundant or overlapped. William Azaroff, one of the event’s coordinators tried his best to fix things, but it’s tough (if not impossible) to do this in 90 seconds.
The biggest problem was that there were topics suggested that few people (if any) were really interested in. If someone was first to write their topic down and tape it up in a time slot, it was basically a done deal. If no one shows up, that topic is cancelled and a time slot evaporates.
So here’s the suggestion. There should be a website prior to the event where paid and registered attendees can (1) propose topics, and (2) give an “I Like This Topic” vote for all the proposed topics. There would only be a chance to express support for topics (not a thumbs up/down option — you only need to know which ones are popular).
This does a few things. First, it makes sure the most-popular topics aren’t all competing in one time slot; they can all be distributed across time slots to maximize the experience for attendees. It also makes sure that the time slots aren’t assigned simply on a first-come, first-serve basis (which seems to run contrary to the notion of populist decision-making).
If a Wiki was used to manage the topics, then topics could be modified, edited and combined in relatively real-time.
Second, it allows possible attendees, fence-sitters and other curious
parties to see what would be covered. These events are scary/weird/unfamiliar to outsiders, so letting them know what they could learn or talk about PRIOR to making a 3-day, $750 cross-country trip would probably increase attendance.
Third, using a Wiki+Votes seems to be very much in the spirit of this “social media” thang. I’m sure changing the nature of BCBs is probably a touchy subject, but hey, isn’t this supposed to be all about things like “engagement,” “democracy,” “innovating” and “adapting in real time?”
2. SPONSORSHIP
BCBs could have all kinds of formal and informal opportunities for sponsorships.
What about a whiteboard where everyone got to draw their own ads on it, or put their name and email address on it — like an interactive billboard or mural. It would be like an analog version of those “buy-a-pixel” montages. Maybe a small space is free, while bigger spaces cost a nominal amount?
Or you could use a corkboard where people could tack up whatever they wanted as long as it fit on a 5” square piece of paper. Again, charge for this or not.
There could also be a table for people to put stuff out on. I’m sure folks would pay $50 for an 8.5×11 space. The breakout rooms could be sponsored with one sponsor’s stuff.
Sponsorships for things like the t-shirts, nametags, lanyards, etc., could be more formalized, with a list of items needed at the BCB website. Like a signup sheet for a potluck.
The point isn’t necessarily to make more money (although more money = more better). It’s that there are costs that can be covered by firms who will be glad to fork it over. They just don’t know how to.
3. SOCIAL NETWORKING
It seems like there’s a lot of social energy at the events, but the opportunities to network feel really outmoded: Handing out business cards? Come on…
There should be some simple way for attendees to find each other’s LinkedIn pages, Facebook accounts, email addresses, blogs, websites, etc. I don’t think the Wiki cuts it. There needs to be encouragement and a medium/method for social connections AT the event itself. A sign-in computer? Nametags would help, too. (Both are sponsorship opportunities.)
4. NAME
I have to throw this out there: I don’t think BCBs will go mainstream or get as big as they possibly can unless they change names. “BarCampBank” just doesn’t seem to fit. The word “Bar” implies there will be excessive drinking (which is fine, but…). “Camp” is a strange allusion that could confuse people about the texture of the event (“This one time at BarCampBank…”).
It’s not that the event needs a descriptive name — that’s not the point at all. It just seems like there’s an opportunity to have a name that is more reflective of the events’ personality. BarCampBanks are open, collaborative, democratic, fresh, informal, efficient, egalitarian, volunteer, leaderless, sharing — all novel and distinct aspects of this kind of event, vs. a traditional conference.
Does anyone have any name suggestions? I’m still mulling it over.
Jeffry Pilcher, publisher of The Financial Brand, has worked exclusively on financial brands for the last eight years. In summer months when he isn’t knee-deep in credit union brands and names, he’s knee deep in Alaska’s rivers, fishing for king salmon. The rest of his free time with is spent with his wife, Tina, or loving his faithfully devoted dogs Dude and Sweet P.
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